Makeup and Gele Business in Nigeria in 2023: Beginner’s Guide

Makeup and Gele business in Nigeria in 2023: Beginner’s Guide Makeup and Gele are staples of any Nigerian party, and the first things that spring to mind when discussing weekend social activities in Nigeria. You can call it the “Owambe uniform” for women.

Some people may pick up the necessary skills simply by observing their sisters, aunts, and mothers, that is not enough to start a business, you will need formal training if you want to be profitable in the cosmetics and Gele business.

It takes talent, hard-work and creativity to be successful and make a name for your business.

Learn Makeup and Gele Business in Nigeria?

Makeup and Gele Business in Nigeria in 2023: Beginner's Guide

The world is now a global city.

You are closer to a lot of information than ever before. It is now easier to learn skills online, including Gele and makeup. All you have to do is go online and search for videos that teach how to do makeup and Gele.

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There are a wide range of options to learn makeup and Gele online: YouTube, Pinterest, Instagram, Facebook, and even Tiktok.

All you have to do is go through each of these social media platforms. You will see different people with different videos. On YouTube, just pick two or three channels that you can really relate to.

Practice their videos over and over. It can be a bit tricky because you don’t have physical access to them. However, you can ask questions in the comments. After following a particular channel’s videos and seeing improvements or results, you can go for their paid class. 

This will expose you to more information and give you more access to the tutors. It applies to other social media platforms too. Make sure you find someone you completely understand so you don’t get confused.

Not everyone is capable of self-learn, so they prefer where they can opt for physical makeup and Gele trainings, it is easier to get supports.

Makeup and gele training: Learn with focus

Photo credit: omostyle bride

So you have decided to go for either online or offline makeup and Gele training. Aside from the tools you will be working with, it great you also have some attitudes that challenges you each day, that get you better day after day.

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If you are going to learn offline, make sure you go to classes early and are ready with your tools. You are probably going to pay for a three-, six-, or twelve-month course, depending on the institution.

If you are taking courses online, set aside a particular time for learning, going through the course, and practicing exactly what you learned.


You can become an expert at make-up and Gele in a very short time. This is only if you are ready to put in the work needed. Set goals for yourself; see the aspects that are hard for you as challenges and milestones you can accomplish.

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When learning a skill, you should be patient with yourself. Work at your own pace, and don’t be intimidated by the speed of others. This doesn’t mean you should give in to laziness. Allow yourself to go through the process. Celebrate every small success.

Basic make-up kits you need

During a makeup and Gele training, you should have your makeup kit ready for learning. As you grow you will know other trending kits that others use but these are just the basic:

  • Contouring sets
  • Powders
  • Wipes
  • Eye pencils
  • Lip balms
  • Foundation
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Get these for practices

Makeup and Gele Business in Nigeria in 2023: Beginner's Guide

When learning how to tie Gele, familiarity with the FABRICS is essential. You’ll need to learn how to tie a trendy gele with different materials like ankara, aso-oke, and so on, the fabric is the usually crisp and shining variety.

As you practice, if you have someone nearby to whom you can tie the Gele, you will get immediate feedback on how you are doing. If you don’t have anyone, it’s best to buy:

  • A mannequins
  • A box of pins

You can see your progress for yourself and challenge yourself to achieve higher results. The important thing is that you practice and better your skills.

Be your own art

In any industry, especially in the fashion industry. 

You must represent your work – your business. It is quite simple. You must attend social gatherings, weddings, housewarmings, birthdays, fashion shows, and so on.

Make sure you wear your own art so people can see how nice they look and may want to ask where did you get it from. Have you business cards and share contacts.


People must notice your work in order for you to generate money and run a successful makeup and Gele business in Nigeria. To have great photos on social media, do photo-shoots. Make videos of yourself performing your work so that people may see how unique you are.